The S/de Project is a creative F&B house built with intention — a place where craft meets culture, and where boutique ideas are nurtured into brands that inspire, connect, and scale. We cultivate the next generation of hospitality concepts through cultural relevance, design precision, and relentless creativity, transforming original ideas into meaningful experiences and measurable business results. We don’t follow categories; we redefine them.
Doodle Izakaya 🍢
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Two Men Bagel House 🥯
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Umi Shabu Bar ♨️
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Never Snooze Coffee ☕
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Pinki's Deli 🥪
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Gaedad 🐂
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SASA 🍚
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Jenny 🥚
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Doodle Izakaya 🍢 〰️ Two Men Bagel House 🥯 〰️ Umi Shabu Bar ♨️ 〰️ Never Snooze Coffee ☕ 〰️ Pinki's Deli 🥪 〰️ Gaedad 🐂 〰️ SASA 🍚 〰️ Jenny 🥚 〰️
Where culture meets commerce — and creativity drives performance
Doodle Izakaya, a modern izakaya concept where doodling takes center stage in our celebration of creativity. Our Japanese-inspired menu blends tradition with modern flavors for a dining experience that challenges you to try something new
Two Men Bagel House, a Singapore-based bagel concept, renowned for its hand-rolled, freshly baked bagels and vibrant atmosphere. Established with the aim of bringing authentic bagel experiences to the world
Umi Shabu Bar is a modern, seafood-forward shabu restaurant that celebrates the rich flavors of the ocean. Featuring premium Japanese beef, fresh shellfish, and seasonal fish flown in from across Japan, Umi offers a refined single hot pot experience like no others
Never Snooze Coffee, Born on Pattanakarn Road, Never Snooze Coffee started as a small neighborhood café with a big mission. Built by locals, for locals, we crafted more than just coffee — we built a space that pushed early mornings, late nights, and everything in between
Sourdough Made Me Do It
Sourdough Made Me Do It
Pinki’s Deli, born from a carb crush turned craft, is a love letter to sourdough and everything built around it. Fermentation leads the way, but the sandwiches tell the story — layered with intent, texture, and balance. Every bite matters: the chew of the crumb, the salt of the butter, the fat of the meat, the lift of acidity. Here, we’re building a serious & soulful sourdough cult
Broths, Beats & Bottle Services
Welcome to SASA Khaotom Bar, where all-day khaotom gets a serious edge — bold, soulful, and full of character, redefined through the creative lens. Inspired by the humble classic street-side khaotom, the space blends bar-style energy with broth, beats, and bottle service — turning a familiar favorite into a social dining ritual.
The Market Place Thonglo (Upcoming)
Gaedad Wagyu
Forget that childhood sun-dried beef. We left that in the past where it belongs. We didn’t just “upgrade the meat” —we gave it a personality. Introducing the Gaedad Edition — sun-cured Wagyu featuring Hokkaido, Kagoshima, and Kobe Wine Beef. Expect a tender yet full-bodied bite, natural sweetness, deep aroma, and a glossy finish — blended with Thai beef for that signature chew.
Chidlom (Delivery Only)
Sukhumvit 47 (Delivery Only)
Central Chidlom (Pop-up store)
Emquartier (Upcoming)
Jenny - Strictly Sliders
Inspired by a viral egg sandwich we once fell in love with on a street corner in LA, “JENNY” was born out of a simple idea: to bring that same soulful bite to and revolutionize Bangkok’s breakfast game —with our own twist and one single mission: Bold Bites. No Frills. Just Damn Good Egg Sandwich. Because convenience should never come at the cost of flavor
Sukhumvit 31 (Upcoming)
